Does Macy's Have Virtual Try-On for Clothes? Inside Ask Macy's

Most retailers that have added AI virtual try-on this year shipped it as its own button on a product page. Macy's took a different route and folded try-on into a chat assistant that also recommends items and suggests what to pair them with. That framing changes what the feature is actually competing with: not a fitting room, but a search bar and a store associate's recommendation.

Does Macy's have virtual try-on for clothes?

Ask Macy's is available across Macy's digital platforms, including its app, and it opens as a chat window rather than a search bar. Macy's own prompt for the tool invites a shopper to 'tell me what you're looking for like you would a store colleague,' details like budget, occasion, color, style, and size, or to keep it simple and let the assistant guide the conversation. Virtual try-on sits inside that same window as one of the things the assistant can do once it understands what a shopper is considering.

How does Ask Macy's virtual try-on actually work?

1. A shopper opens Ask Macy's in the app or on the site and describes what they want in a sentence, the way they would talk to a salesperson on the floor.
2. The assistant returns product suggestions, and a 'complete the look' option adds accessories that pair with whatever the shopper picked.
3. The shopper taps to preview a specific item, and virtual try-on shows how it would look on them.
4. The same flow works on a phone inside a physical Macy's store, so a shopper can check fit without carrying an item into a fitting room.

Has it actually moved sales?

Retail Dive, Fortune, and other outlets covering Macy's own reported beta results put revenue per visit at 4.75 times higher among shoppers who used Ask Macy's compared with those who did not. That number describes the assistant as a whole, discovery, recommendations, and try-on together, not virtual try-on isolated from the rest of the experience. Macy's has not published a try-on-only figure, and this post does not invent one.

What the number does show is that a large, long-running department store chain considered the combined bet worth putting in front of its full customer base rather than keeping it in a limited beta.

How is this different from other retailers' try-on tools?

• Amazon ships virtual try-on as a standalone visualizer limited to a narrow set of categories: shoes, eyewear, and select t-shirts. See does Amazon have virtual try-on for clothes.
• Walmart built its own proprietary rendering technology after acquiring the startup Zeekit, covering over 270,000 items through Choose My Model and Be Your Own Model. See does Walmart have virtual try-on for clothes.
• ASOS offers a hybrid option, a shopper's own photo or one of 20 AI-generated digital models, built with an outside vendor. See does ASOS have virtual try-on.
• Macy's is the first of this group to wrap try-on inside a conversational assistant rather than a standalone button, and the first to build an in-store phone use case into the same interface.

What does this mean if you run your own store?

Look closely at the in-store detail. A shopper checking fit on their own phone while standing on the sales floor is solving the same problem Corlen's in-store kiosk was built for, just through a personal device instead of a dedicated screen. Macy's shipped this to its full customer base, staffed fitting rooms and all, which is a signal about demand that a smaller retailer can take seriously without running its own trial first.

None of this is something a store outside Macy's can install. Ask Macy's runs on Macy's own catalog, app, and site. A merchant elsewhere needs its own virtual try-on tool on its own product pages, and its own answer to whether that tool should also work for a shopper standing in a physical location.

Corlen puts virtual try-on directly on a merchant's own Shopify or WooCommerce product pages, and on an in-store kiosk built for exactly the moment Ask Macy's is now proving customers want, without waiting on a department store's own build timeline. Developers building something more custom can start with the API docs.

See it on your own photo: try Corlen for free, no account needed for a first result.